Demandbase.com (Web Producer)

Click through the slides below to see pages & components I worked on for Demandbase.com and the ABM Leadership Alliance website. I help manage these sites for Demandbase, a B2B company that sells Account-Based Marketing (ABM) software.

Project Context

I currently work as a Web Producer on Demandbase’s web team. As part of my role, I create & update marketing pages in WordPress in alignment with UX/UI best practices and marketing objectives. These projects are managed via Asana, where I contribute to 15+ web production projects weekly. During our 2024 website migration project, I facilitated the migration of 261 pages to the new WordPress site, provided training on guidelines, and performed quality assurance checks for brand consistency.

I help my team make data-driven decisions by leading A/B testing initiatives, building test variations, using ChatGPT to help build new code, and employing our VWO AI tool to identify test opportunities.